Attract UrbaNatural™ Knowledge Workers Through
High-Contrast Architecture and Precision Marketing
Nobel Prize-winning research points toward a linkage between building design and a community's ability to create 'good vibes' and attract young profesionals.
Every community needs more high-skill workers. UrbaNatural™ building design and streetscaping are the catalyst for attraction. Throughout the construction cycle, rebrand and begin precision marketing. No more guessing about how to energize your community, retain young talent and foster innovation.
This video is designed for:
Real estate developers,
economic developers, landscapers, architects, Chamber execs, mayors, city councils and municipal planners
UrbaNatural Thinking and The Genius of Contradiction:
The way you achieve something is through its opposite.
Marry town and country in your community's built environment to bolster worker population
In 1928, a municipal planner - Ebenezer Howard - said, "Until we can marry town and country, we won't be able to achieve our collective potential." The UrbaNatural movement is based on that high-contrast truism.
Today, when it's particularly difficult to attract young workers to your community, it's important to marry town and country by using building materials that are associated with town and country. Steel, glass and cement are associated with urban life. Wood is associated with rural (or natural) life.
The blend of synthetic materials and organic materials on the exterior and interior of any building are particularly attractive to young knowledge workers. They are attracted to environments that are 'eclectic,' - places that blend and meld opposites.
50 million knowledge workers are looking for lifestyle environments that evoke good vibes.
Neuro-aesthetics attract talented workers: The resultant visual contrast creates new energy - literally
When we look at any contrasting visual image, something happens. The image moves through the retina to the visual cortex, buried deep inside the human brain. When stimulated by neurons, the visual cortex releases dopamine - a natural mood enhancer - into the brain.
Any building that uses contrasting building materials such as steel and wood or acrylic and wood creates the same response in the brain.
UrbaNatural buildings create visual contrast. UrbaNatural buildings stimulate dopamine.
UrbaNatural buildings evoke GOOD VIBES.
This is a breakthrough that deserves the attention of planners, architects, developers, Chamber officials, Main Street activists and workforce developers.
UrbaNatural sub-branding creates special appeal
When you use the UrbaNatural formula to redesign and revitalize your core, you will be able to proudly connect with any of 50 million UrbaNatural people who value restoration, wellness, sustainability, relationships, self actualization, walking and biking, authenticity and social responsibility.
As time goes on, there will be other UrbaNatural communities that are accessible online. These communities and neighborhoods are open to sharing ideas and learning from each other about UrbaNatural values, recruiting and lifestyle preferences.
By blending two functions - design/construction and marketing/PR - we lower the cost of attracting workers to your community. The keys to success are insight into 50 million UrbaNatural workers and Nobel Prize winning research into how to create good vibes.
Our Services
From fully integrated coordination of community education, building design, construction and landscaping to rebranding, community PR and digital marketing outreach, we can serve any municipal or developer budget.
The UrbaNatural phrase can even be licensed on a standalone basis.
We Offer a Range of Services to Meet Your Needs
We educate community activists and city council
We collaborate with architects, planners and designers and help sell in the vision
We ensure general and subcontractors are in sync with project parameters
Our construction consultant has 40 years of experience optimizing budgets
We excel at working with retailers, office managers and NGOs to understand the vision
IWe help select and supervise landscaping and streetscaping to add green, "destination" energy to the project, thus creating sustainable style
As the construction phase wraps up, we help with interior design so the excitement of an UrbaNatural neighborhood is sustained
Branding and marketing outreach to UrbaNatural knowledge workers, professionals and citizens begins
What We do
UrbaNatural development close up
UrbaNatural communities see the beauty in opposites
and contrast. Both urban and rural styles come together.
It's eclectic and magnetic.
Ask for a seminar or forum that helps you see the potential of design-plus-marketing to revitalize your community by consciously focusing on members of a market segment that constitutes 38% of our entire population.
Bonus: 2/3rds of these people are rethinking their careers right now.
402-208-5519
Capture the Beauty, Magnetize Your Community
This website introduces a genuine breakthrough: neuro-aesthetics. Not only is UrbaNatural design beautiful, but it literally puts viewers, tenants and customers in a good mood. It is both stylish and pragmatic; if you are hoping to attract new business, invest in UrbaNatural buildings and interiors.
